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& nbsp; & nbsp; & nbsp; the United States, an attractive sports shoes market & nbsp; Let's analyze the hundreds of millions of US dollars in sports shoes business battlefield. ? Michael Porter's classic "competitive strategy", he proposes structural analysis model industry, the so-called "five force model," he says: the existing competitive situation of the industry, the bargaining power of suppliers, customers bargaining power, the threat of substitute products or services, the threat of new entrants five major driving force of competition, determine the company's profitability. We based the role of these five kinds of power, the state of competition in the US athletic footwear business column chart analysis. First of all, there are high barriers to entry in this field. US athletic footwear industry from the "do not plant," the brand-based companies, large companies in the advertising, product development, and sales network exports are more cost advantages. More importantly, the brand personality and consumer loyalty gave potential entrants to set up an invisible barrier. Second, the supplier's bargaining power is weak. Because most of the athletic footwear industry inputs are homogeneous, particularly in Nike launched after a wave of outsourcing, more than 90% of the production are concentrated in low-wage countries, far oversupply of labor. Third, the end consumer care sports shoes prices, while more sensitive to fashion, but for the company's profit margin and not a very negative impact. Because if the presence of reduced profits, then this will be offset by lower production in developing countries. In addition, most Retro jordans for sale successful brands in terms of product differentiation, which prevents buyers will continue to convert the brand with the brand image linked. In addition, because the other shoes are not suitable for sport, so it's not completely replace athletic footwear products. Finally, the US athletic footwear market is seen as challenging and is saturated, full of fierce competition and slow growth, so for new entrants only a small space. Nike, Adidas and Reebok, these major brand to seize more than half of the market share and remained relatively stable. Through the analysis we can see, on the one hand, this is a coveted market, but barriers to run up, there is a low supply of bargaining power, bargaining power of buyers moderate and did not focus replacement of the product, difficult extrusion profits. On the other hand, when in addition to a high degree of market concentration but no monopoly power, the region where the fighting is very intense. Thus, in this competitive environment, independent of the company's extraordinary profits sustained largely depend on their strategy. Nike, leader of attitude Nike originated in 1962 by Phil. Knight initiative, was named "Blue Ribbon Sports" in the 1970s officially changed its name to Nike. It initially than Adidas sports shoes in the United States take the top spot in the industry, in 1980 accounted for about 50% of US market share. Since then, Nike introduced a proactive marketing activities, signing top athletes, and create a "just do it (Just Do It)" slogan. Nike sneakers positioning its innovative design and technology, high-priced high-quality products. Nike, with a wealth of produ Cheap jordans online air jordan 11 blackout for sale ct types and outstanding design, in 2000 accounted for more than 39 percent of the US athletic footwear market, almost twice the market share of Adidas. From the 1970s, Nike gradually shift from a product-oriented company to a market-oriented company. Its worldwide operations, the company's internal design of high-tech and high-quality products, the production of low-cost countries, and then successfully established through marketing as youth subcultures symbol of the brand. Nike's unique resources, including proprietary products and trademarks, brand reputation, the company's unique culture and human assets. To figure out how to Nike to develop into a competitive advantage on the basis of their resources and strength, we will produce the following, sales, marketing and product development aspects of the analysis of their value chain. In the production chain, from the later 1970s, Nike has put the manufacturing sector outsourcing to many Asian countries. Outsourcing Nike get cheap labor, and get a lot of discounts from suppliers. Also, outsourcing enables customers to quickly get new products from the market, reducing the risk of capital investment. On the other hand, in sales, this "futures" under a single program allows retailers to 5 to 6 months in advance predestined transport pledge 90% of the orders will determine the price at a certain time arrived. This strategy succeeded in reducing inventories to a minimum, and shorten the inventory turnover. In the 2003 fiscal year, Nike had 91 percent of the US footwear shipments in this manner, fiscal year 2002 was 92%, 86% for the financial year 2001 now, Nike has three sales ch jordans on sale online annels: retail, Niketown and electronic Business. Nike Urban Construction stand the 1990s, showing the latest Nike or most innovative products, advertising on the main road, Nike Town is not so much a sales channel, as it is a marketing tool. E-commerce began in the 1990s Nike.com, Nike also allow other Internet companies sell their products. Nike e-commerce strategy to re-ignite a direct relationship with consumers. & Nbsp;may Huarache Air did not have the end of 2014 as the rain like a new speed, but as part of the whole complex carved Nike program, this classic cool drag training shoes also have their own can not be replaced. Overwhelmed by the re launched a GS fund Lyon blue color, showing the typical air huarache tricolor, black leather uppers combined with blue leather leather, take on the traditional white bottom and into. more the latest shoes running shoes, NBA anecdotes and sports knowledge, please pay attention to the most Niubi sports equipment community [when off], microblogging search "when off, micro channel search dunkhome and extra welfare wayward send. source: sneakernewsASICS Tiger brings the design of "Bulls of Pamplona" on Gel Sight and Gel Lyte V two shoes. Pamplona is the most famous city in northeastern Spain, here is the festival Spain once a year. ASICS Tiger, the theme "Bulls of Pamplona", is inspired by this. Black, red bull and two kinds of color represents blood, strong color collocation, highlight the festival exciting scene. ASICS, Tiger, Gel, Sight and Gel Lyte V shoes are also in the opposite color design, but also brings different effects of wearing. In the summer of Nike, 2016 brought back seve cheap jordans for sale ral Hyperdunk classic colors. With the U.S. team for the 2008 Olympic Games classic shoes, by Kobe Bryant personally for their endorsement, also carrying two Nike in the history of the key technology of "Flywire" and "Lunarlite", in the air, the standard configuration is also perfect after Lunarlite Zoom Air to restore the forefoot, the color it has brought us a lot of unexpected surprises, in addition to regular black and blue color, more than two quite dazzling phosphor and green color, shows the generation of fashion color! It is reported that the shoes will be logged into the designated stores this month, interested friends might as well go back to review these classic shoes.Nike Hypermax Tennis Ball Pack after the sale, Hypermax also launched McFly color trends and full flavor, this from the movie "back to the future" in color at last year's Hyperdunk application success, let the basketball shoe market has long been weak again to queue up to buy shoes, so the sale of color McFly Hypermax once again attracted everyone's attention. We don't need to elaborate on this pair of shoes. Let's take a few more pictures and enjoy them. Blue-Vivid 2012-1-6 09:31 upload and download the attachment (154.74 KB) in recent years, the major magazines, brand shoes favored imperial New Balance, regarded as a successful jump into fashion, become the trend of world retro Sneaker and a beautiful scenery line. Especially the New Balance the most representative of the original gray color, after the recent two or three quarter continue to be many stars tide brand, deduction, popularity also immediately doubled several times jordans on sale mens . On the last release of those M998BR, recently, New Balance also introduced the successor model M999 M999GP. Grey tone to the M999 in the past is ever released, but the difference this time is in some detail with the more brilliant purple hue, such as N, outsole and heel copybook chapter 999 words and so on, so that the past does not have too many dazzling hues of the M999 series also add a bit of color. Want to experience the Ganso tone, and want to try different details of friends, this M999GP should be the best time.In addition to and Yamamoto Teruji, Raf Simons, Rick Owens and other well-known designers cooperation, Adidas and Korean designer Juun.J also maintained good relations of cooperation. This time the South Korean designers at Adidas ZX 8000 based on the view, bring a series of joint for shoes. Black and white color to create a series of shoes, also in Paris fashion Zhou Liangxiang. But in your mind, which one is more like a designer? immediately download and install the artifact to grab a shoe artifact APP-- when the guest artifact!! WeChat search for "dunkhome", open the WeChat service number lower right corner you can download and install!! Source: HighsnobietyAsics Tiger Gel-Lyte V new color release 2016-04-18 15:00:57 Asics Tiger Gel-Lyte V again before release a new color, the designer in the denim fabric as the main material, and with simple pattern. The overall style of the shoes is very low-key, and the bottom of a touch of ink points to modify, so that its introverted flu flu show. Simple and capable colors and shoes are undoubtedly the last companion of the season. It is reported that the shoes will be fully cheap air jordans sold in the near future, interested friends may wish to continue to pay attention to it. Vans autumn and winter shoes are on sale at 2015-09-22 13:46:39 Vans today officially launched the autumn and winter products, the brand to choose SK8-Hi and Old Skool were modeled after re design, make it more suitable for autumn and winter wear, thermal insulation performance of stronger material, thickening of the lining bottom slip, and slightly outdoor air lace holes and laces, let it become our winter with good performance. It is reported that this series of products has been officially landed, brand shops for sale, interested friends may wish to pay attention to it. so far is still not a pair of shoes can meet the needs of all the basketball lovers. This is not to say basketball shoes development not fast enough, letting a hundred flowers blossom just is basketball fans look forward to, who do not want to wearing a uniform of the same shoes appear in the game. According to different height, weight, play, on the field and technical characteristics of the position is more for the design of shoes can only let a person find belongs to the most suitable for their own basketball boots. Summer, and a group of friends to a fierce basketball is obviously many basketball fans dream. And a pair of excellent summer boots to meet what conditions? Low to help, permeability good, light must be a lot of people in the summer to choose a shoe standard, in addition to standard of excellent cushioning and impressive stability, I believe that such a pair of shoes is sufficient to meet the needs of most basketball enthusiasts, and today the leading role of Li Ning basketball report - Li Ning Wade team is (- Wade all in team) is such a boots. 7 April 10, Wade officially announced that Li Ning Wade's team was established, the first members include xirelijiang, Udonis - Udonis Haslem, dorell Wright, will Bynum, this summer, Wade's team will return to the field, looking for the first love of basketball. Li Ning Wade team is (- Wade all in team) as the name implies, team to "on" and "team to" Shang ", is this pair of Wade teams still want to convey to you one of the most important information, even in the face of strong opponents, as long as the team with skillful always have a chance to win the match. This pair of Li Ning Wade team is (- Wade all in team) in the design of the upper foot work, in addition to the traditional synthetic leather, mesh cloth base material is joined the whole piece of various woven material, coupled with the previously has been highly acclaimed seamless retie one process, let this pair of shoes in the shape of a coherent, Poxian beauty, of course, the benefits of doing so is not only to enhance the degree of appearance of this pair of shoes, performance improvement is the key, this design can ensure sufficient air permeability and provide comfortable package feeling for the wearer. The use of boots, let Wade team is more comfortable, but also in the upper structure collocation, permeability and package performance of shoes have good points. For added breathability, designers in the Li Ning Wade team is (- Wade all in team) with low to help design, this undoubtedly will complete the release of wearing ankle, let them to do any action will not have the slightest "sloppy", and this design also will undoubtedly enhance the permeability of this pair of shoes. outsole, designers of the our most common Phylon midsole, the most familiar in the end will no doubt we provide impressive comfort, to increase this pair of shoes of the slow shock designers also use the Bounse+ cushioning technology, Bounse+ is a high bounce compression materials, according to the authoritative professional testing agencies, its vertical elasticity than the traditional bottom material can be provided 〉In the 1996 draft, the first round of thirteenth by Sherlock Kobe Bryant of the Hornets selected then was traded to the Losangeles Lakers, since the high school student draft players began its occupation brilliant career in the Losangeles lakers. Also in 1996, Adidas launched a "FeetYou Wear" (TS) concept, by foot shape form a small smile "Tianzu" appeared in the Logo Adidas basketball shoes. The design concept of "Tianzu" is a plane composed of a plurality of support points and arch support, the overall look like a human foot reduction, can give the wearer the most comfortable and natural in the state. While the first equipped with "Tianzu" technology Adidas Adidas EQT Top Ten basketball shoes is 2000, the Adidas EQT Top Ten 2000 is the year to enter the NBA spokesman Kobe Bryant. , 2012-1-22, 01:35 upload, download attachments (110.91, KB), , , 2012-1-22, 01:35 upload, download attachments (96.73, KB), , years after the 2008 Adidas EQT Top Ten has been engraved in the name of 2000, but this has no EQT (EQT Adidas Equipment series, the top sports series), a Top Ten 2000 year vision Tianzu basketball shoes so many friends have their way, in 2012 Top Ten 2000 and will return again. Us, or classic indigo / white color, while the bottom no Tianzu concept, but the shoe still faithful to the original, in the end after strengthening after the well adapt to the high intensity of the basketball game, I believe that the day will also ancestor of this classic by many friends like. , 2012-1-22, 01:35 upload, download attachments (113.75, KB), , 2012-1-22 01:35 upload download attachment (147.85 KB) 〉Adidas, TMAC1, LeBron, James, SVSM, PE before the 2003 pick in the attitude to enter the NBA, James as the nation's leading high school students in St. Vincent? St. Ma Li high school (St. Vincent-St. Mary), and then the equipment sponsor SVSM high school for Adidas, in the 2001-02 season, SVSM received a new batch of McGrady's signature shoe Adidas belongs to TMAC-1, James in the high school team competition on foot this color, not only that, the green color of the platinum belongs to SVSM TMAC 2, Pro Model 2G and A3 Dunkfest have appeared in the period of the James high school team. Lebron James high school competition Adidas TMAC1 LeBron James SVSM PE Adidas and now engraved TMAC1 back on the occasion, not only brought back McGrady rockets and magic and all star, also brought back Lebron? James at the SVSM high school team memories, beautiful white shoes, green shell, gold details, followed by special embroidery is No. 23 team in the number James at that time finally, don't know James James SVSM color shoes fans will produce what kind of ideas engraved on this pair of his high school PE.